
Our philosophy: Fall in love with your brand and give it a voice to its full potential.
TATIANA REDIN WYDEN
Founder & Creative DirectorOur 'inspirare,' Tatiana, was born and raised in Quito, Ecuador. She earned her BFA in Graphic Design at Art Center College of Design in Pasadena, CA where she graduated with honors in 1998. Prior to launching Creable with Maria Gaviria, Tatiana worked as a senior designer with Chase Design Group in Los Angeles. She also was the founding partner and design lead at Scribble, a Toy/Product design studio in Venice, CA. Her work has taken her through a vast range of experiences from thinktanks at both Disney Imagineering, Mattel and P&G to a short lived alternate life stint in Chinese medicine, where her altruistic self decided she is a better contribution to the world as a designer than a Chinese doctor..
MARIA GAVIRIA
Creative Director & PartnerMaria was born in Bogota, Colombia. She worked in the advertising field for seven years at Procesos Creativos / Euro RSCG one of the top local agencies. After gaining recognition with the first place on the Premios Nacionales de Cultura 1996 and leading the head of the the design department for 4 years, she decided to follow her career abroad to pursue her BFA at the Art Center College of Design where she graduated with honors in 2001. She then joined Chase Design Group as a senior designer prior to partnering with Tatiana to form Creable. Maria's forward thinking vision of design, conceptualization and focused consciousness bring a new dimension to our team. Outside of the studio, Maria is a dedicated mother of two and a serial entrepreneur! Within our group, she's a visionaria.
SEV GERK
Senior DesignerSev hails from the Art Institute of Phoenix where he studied graphic and video game design and later hitched a ride to California to strike out and rough it as a freelancer. Through a chance coincidence, Sev and Tatiana met at the Pacific Design Center in 2006; and they've worked together ever since.
Sev's innate design intuition, fresh-edge perspectives and vast range of artistic & technical skills make him a powerful pillar in our group. He often takes up a vanguard role amongst us, continually striving to evolve.
KATHERYN CLARK
Project ManagerKatheryn, our project manager and "keeper of order" specializes in making the impossible possible. Using her innate organizational skills and background in art and photography, she makes sure the team is poised to deliver remarkable results on time. Prior to joining Creable, Katheryn's project management journey has taken her from putting together the King Tut Exhibit at the Los Angeles County Museum of Art to managing the implementation of ballpark graphics for Southern California sports teams such as the Anaheim Angels, Mighty Ducks of Anaheim, and the San Diego Chargers.
Outside of the studio, Katheryn, a wife and mother of two boys (three if you include her husband), can be found with her Holga camera in-hand snapping pictures of the many vies that involve the LA Harbor and city of San Pedro.
ROMAN WYDEN
ProducerRoman is basically the studio stärkungsmittel (our fortifier). Prior to receiving his bachelor's degree in Directing from Art Center College of Design in Pasadena, Roman gathered hands-on experience in all aspects of motion picture production, including producing, writing, directing, cinematography, editing and sound as well as representing commercial actors. Award-winning Producer/Director Roman has played an essential role in the development of projects like Hollywood Dreams (optioned by Paramount Pictures in 1998), Hollywood Boulevard, Money Rules, Mea Culpa, Ageless Wisdom (winner of the 2004 Eleanor Roosevelt Award) and The Dreamers. Roman was born and raised in Brig, Switzerland and speaks fluent German, French, Italian and can crack jokes in Spanish. On his off time he doubles as Tatiana's European husband.
ABIGAIL CRUZ
Junior DesignerAbigail, a California-native and recent grad of art and design from Platt College is our junior designer and overall studio support. Her passion for art and self expression, has led her to Creable as the start of the pursuit of her creative journey. When not being the "go-to-girl" immersed in design or studio logistics you can hear Abigail's incredible vocals and inspired songwriting sharing her artistic style on local stages in Los Angeles... and on very special occasions... at the Creable hub itself! A treat not to be missed.











